About the New Logo

The enlarged entity is projected through the new logo, which is a symbol of unity between the two brands - MIDF and Amanah Capital - where two cultures are intertwined to evolve into one common identity, i.e. MIDF’s new brand.

It projects harmonisation of elements from the MIDF and Amanah Capital logos, signalling a new beginning for the enlarged Group.

Colours chosen for the new logo signify “Courage To Overcome Challenges”, “A Symbol Of A New Beginning” with elements of purity and integrity. The new logo is also a sign of MIDF being “Approachable” and “Committed”. An icon, which forms part of the logo, reflects MIDF being an expert in the financial services industry; signifying unity within one financial group.