They put this gigantic database to lucrative work with machine-tooled marketing campaigns for Trump and the Brexiters; after the company declared bankruptcy, its documentation may never come to light. And she was a former director of business development at Cambridge Analytica. MCCAMMON: I want to ask each of you quickly before we go. MCCAMMON: Is there an argument to be made, though, that maybe this is just the world that we live in now? She has had to face down bullying and supercilious condescension from many quarters. Is A Terrifying Warning & The Most Important Doc This Year. So David's request for his data turned into this kind of David-versus-Goliath situation where he ended up finding this legal loophole and suing Cambridge Analytica in the United Kingdom in order to get his data back. I was reminded of historian Timothy Garton Ash’s efforts to find his Stasi file, written by spies in the former East Germany. When people don't know that they're being targeted and how they're being targeted, that's a problem. I'm not going to wait for law enforcement. Anyone who says voting is a waste of time needs to watch this film, if only for this segment. AMER: And shortly after we met her, she was in Parliament giving key testimony that really changed the narrative in the U.K. on how some of the groups like Leave EU participated in the referendum of Brexit. But I still use social media. The film screened at Sundance was too long at well over 2 hours and would benefit from editing before its appearance on Netflix. ‘The Great Hack’ Review: How Your Data Became a Commodity A new documentary examines the ramifications when private companies harvest online information about us. Director and producer Karim Amer joins Morning Joe to discuss the new documentary 'The Great Hack.' Do you wonder why you receive ads for products that you happened to research the day before? The Great Hack is complex and suspenseful. The intersection of technology, privacy, and freedom … And if they're on the fence, then they can be persuaded to go one way or the other. Bits associate and field produced THE GREAT HACK, a Netflix verité documentary directed by Oscar-nominated filmmakers Karim Amer and Jehane Noujaim, which premiered at … The Great Hack is also about the US media academic David Carroll who launched a legal campaign in the UK to force Cambridge Analytica to reveal their “data report” on him. The issues it explores will not have been solved by then. 🚨 🚨 🚨 The Great Hack - Emmy nominee for Outstanding Documentary or Nonfiction Special – continues to impact! She interned with the Barack Obama campaign and worked with various human rights groups before landing there and ultimately working for Texas Senator Ted Cruz and, of course, Donald Trump. How coronavirus 'deniers' are using Facebook, WhatsApp and YouTube to spread conspiracy theories and misinformation about the deadly disease. NOUJAIM: It definitely has affected how much personal data I post. 87% These laws are not fit for purpose. Trump and Brexit won on a knife edge and Cambridge Analytica’s triumph was to identify the wobblers, the undecideds, the could-go-either-way-ers in the middle: the “persuadables”. This narrow band of voter opinion in the centre is all-important, like the “tipping point” Malcolm Gladwell identified as the key moment in a viral phenomenon, or that stage in a game of blackjack that card-counters recognise is their moment to bet 10 times their usual stake and beat the house. It was excellent as far as it went. The film specifically sheds new light on the Cambridge Analytica/Facebook data scandal. So she's sort of a whistleblower. The Great Hack Critics Consensus. Oscar-nominated directors Karim Amer and Jehane Noujaim dug into this fiercely complex, contradictory story in The Great Hack (Netflix), a documentary assessing the use and abuse of our personal data. We have no idea where it goes. ‘Data rights are human rights” is the rallying cry of this gripping, challenging documentary by Karim Amer and Jehane Noujaim, about the biggest scandal of our time: the gigantic question mark over the legality of the Brexit vote. The Great Hack repeatedly plays a recording of Cambridge Analytica execs giggling about their role in the Brexit campaign, a role they had wanted to deny: “Oops, we won!” Oops indeed. Cambridge Analytica was only a single case study of a far larger problem that goes far, far beyond politics or elections. Synopsis: Have you ever filled out an online survey? You know, I agree with Jehane. It's not a level playing field, and I think that's why we're at a critical moment where we need a new social contract. Visit our website terms of use and permissions pages at www.npr.org for further information. It also has some terrific CGI animation. This is about whether we can have a free and fair election ever again. Original title: The Great Hack. These were psychological projects meant to test the limits of human nature, empathy and good old fashioned common sense. Documentary on how Cambridge Analytica harvested private data to help undermine democracy is a … ‘The Great Hack’ Review: From Data-Rights Fights to Democracy R.I.P. "The Great Hack" is a new documentary on Netflix. She was connected with Julian Assange, was ultimately investigated by the Mueller investigation. KAISER: But a lot of times, these are individual that... KAISER: In the end, they're the ones that go to the ballot box and make their decision. The Great Hack does occasionally struggle under the weight of its own data load. MCCAMMON: When I spoke with the filmmakers, Jehane Noujaim and Karim Amer, they told me why they chose to begin the film with Carroll's story. The Great Hack offers an alarming glimpse of the way data is being weaponized for political gain -- and what it might mean for future elections. BRITTANY KAISER: What this strategy is mostly meant to do is to identify people who are still considering many different options and educate them on some of the options that are out there. The film's music was composed by Emmy-nominated film composer Gil Talmi. And no matter how different we may see each other or how divided we become, we're still talking about human-to-human difference. Are you OK with that? The Great Hack Trailer for the 2019 Netflix Documentary about the Cambridge Analytica scandal. Whether you’re the sort of person … And David had a journey because here was someone who is saying, you know, I'm not going to wait for the Mueller report. Again, that is their own choice. NPR's Sarah McCammon speaks with filmmakers Jehane Noujaim and Karim Amer about their Netflix documentary The Great Hack. Observer journalist Carole Cadwalladr – as well as this film – with legal threats, Timothy Garton Ash’s efforts to find his Stasi file. A short documentary highlighting the problems caused by medical misinformation and the actions we can take to stop it. Copyright © 2019 NPR. Accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. The Great Hack. The Great Hack: the film that goes behind the scenes of the Facebook data scandal. • Released in the UK and on Netflix from 24 July. And so we need to act now. Yet perhaps the larger point is that these were framed in the quaint era of printed posters and ads in newspapers, and analogue television. And she's just turned 30. Our legal frameworks have been usurped by the reality of technology on our society. But her background is unusual for someone working for Cambridge Analytica. One of them is David Carroll, a college professor who sued Cambridge Analytica to access the data they had on him. You know, I think putting it solely on the user is the same logic that all the people in the world can just fix climate change without any kind of governmental or corporate involvement. Thanks so much to both of you. They also directed and produced the 2013 Academy Award-nominated documentary "The Square." MCCAMMON: At one point in the film, Brittany Kaiser is questioned about her responsibility in all of this by Paul Hilder, who is a political technologist. Powered by JustWatch. About the author I think that as people that are complicit in this, we do need to think about our involvement, hold these tech platforms accountable and hold our governments accountable. However gung-ho they were about foreign clients, the good boys of Cambridge Analytica were clearly a bit sheepish about the triumph closer to home and, like besuited Westminster Brexiters such as Boris Johnson, imagined simply an exciting bit of risk-free disruption to boost their brand. The main source cited by the video is a misinformed and now-removed tweet by ... jimmy Fallon spoofs Taylor Swift's 'Folklore' with a parody documentary. The Great Hack is a 2019 documentary film about the Facebook–Cambridge Analytica data scandal, produced and directed by Jehane Noujaim and Karim Amer, both previous documentary Academy Award nominees. Every app is carefully scrutinized before being installed. "The Great Hack" is a new documentary on Netflix. NOUJAIM: In terms of whether people are making a choice, you know, I think the big question comes with transparency and consent. All rights reserved. And this overall story is much bigger than Cambridge Analytica, Carole Cadwalladr, The Guardian journalist who carries us through the film as well, says. MCCAMMON: And another really fascinating character who is kind of on the opposite side of this story is Brittany Kaiser. Ash was successful, but Carroll will probably never see his data digital dossier. What they helped bring about was dishonesty, cynicism and chaos. The data weaponisers are laughing at them, and us. Updated from its Sundance debut in a new cut featuring additional interviews and footage, The Great Hack uncovers the dark world of data exploitation, offering astounding access to the personal journeys of key players in the explosive Cambridge Analytica/Facebook data scandal. We're currently operating in a system where we are not having consensual relationships with these platforms. The authoritative record of NPR’s programming is the audio record. A new film called "The Great Hack" delves into the backstory behind Cambridge Analytica, Facebook and the 2016 election. There’s a moment in the Netflix documentary “The Great Hack” where someone brings up controversial social experiments like Dr. Philip Zimbardo’s Stanford Prison Experiment. It's how I reach my friends. The new documentary "The Great Hack" captures how Facebook's cavalier handling of user data in the Cambridge Analytica scandal posed a threat to democracy. So here was somebody who could help people understand what was happening with our data and explain what had happened in these wreckage sites of the 2016 Trump campaign, what had happened with Brexit. Where we've entered into is a world where an AI, an amoral algorithm, is actually the superstructure that we are all serving. “The Great Hack” is a misinformed documentary about misinformation - review by The Economist : privacy 1.0m members in the privacy community. A new film called "The Great Hack" delves into the backstory behind Cambridge Analytica, Facebook and the 2016 election. The film specifically sheds new light on the Cambridge Analytica/Facebook data scandal. What do you make of Brittany Kaiser? At the centre of the film is Brittany Kaiser, a former Cambridge Analytica employee who blows the whistle on her employers’ connections, including those with the Bad Boys of Brexit, whose bad-tempered éminence grise Arron Banks is now trying to silence Observer journalist Carole Cadwalladr – as well as this film – with legal threats. And they joined us from NPR's New York bureau. However, the new social contract should not be between governments and citizens, as it used to be. It is about the Trump campaign, the Leave.EU campaign and many other reckless electoral adventures all over the world and their connection with Cambridge Analytica, the British data research company that cunningly harvested information from millions of Facebook users and their friends via an innocuous-seeming “personality” questionnaire. The Great Hack is a Documentary directed by Karim Amer, Jehane Noujaim. And my son is 4. And in the documentary, we learn how his experience changed his relationship to technology. — L.m., The Economist, "“The Great Hack” is a misinformed documentary about misinformation," 24 July 2019 Market prices, of course, are no more gospel truth than are the extrapolations of economists. If you've ever considered deleting your Facebook page or limiting the information you share on social media, you're not alone. The Great Hack premiered at the 2019 Sundance Film Festival in the Documentary Premieres section and was … So I'm looking for who the authors of the new user agreement will be. Perhaps the most chilling part of the film shows that a Cambridge Analytica operative worked on a campaign in Trinidad and Tobago in 2013, inciting a certain strand of the population – assessed as liable to support the clients’ opponents – not to vote, creating a bogus grassroots anti-establishment campaign with the ironic slogan “Do So!” The point of course was not to “do so” or do anything at all, not to vote, in fact: an insidious argument for apathy. She's called to testify in the British Parliament about the company's role in the Brexit campaign, the Leave EU campaign, which the company denied being involved in despite clear evidence that it was. If you’d rather not think about how your life is locked in a dystopian web of your own data, don't watch the new Netflix documentary *The Great Hack*.. KARIM AMER: We wanted to find people who could embody the story and give it a physicality that had a journey to it. And, like, now I'm the dad who reads the privacy policy and says, no, you see here, they read your messages. DAVID CARROLL: My daughter is 8. And I hope that that user agreement can be one in which technology and ethics go hand-in-hand. The film follows a group of people, each with a different relationship to the Cambridge Analytica data scandal. Discussion Guide for The Great Hack The Great Hack details the story of Cambridge Analytica’s efforts to use data acquired from Facebook to impact the 2016 US Presidential Election, Brexit, and several other elections across the globe. People who rely on social media for information were more likely to be misinformed about vaccines than those who rely on traditional media, according to a new study. A low-level paranoia lives in many of us. The data attackers could go all in, using their underhand knowledge to bombard these psycho-profiled targets, to push these persuadables’ buttons and tip them over the edge with Facebook ads that popped up intimately on their smartphones, miraculously confirming their prejudices, playing on their insecurities, magnifying and warping their worries: people who didn’t realise that their private data-identity had been sold to people who as a result could now personally solicit them without their knowing. The Great Hack 2019 13+ 1h 54m Documentary Films Explore how a data company named Cambridge Analytica came to symbolize the dark side of social media … Subs. And we need to figure out what happened. Year: 2019. We have no idea how our data is being used. We are aware of these issues in the first place only because of the magnificently tough investigative reporting by Cadwalladr, who asks if we can ever again have a free and fair election. Misinformed on Vimeo Join JEHANE NOUJAIM: She's a complicated person, and she has lived so many lives. And he asked her whether Cambridge Analytica - whether the model subverts democracy, and she pushes back. MCCAMMON: So what about this point that she makes, that voters ultimately pull the lever on their own, and no one's forcing them to do anything? Technology is just going to get more powerful and smarter, and we can try to regulate it, we can try to mitigate some of this, but really, you know, if progressives, for example, don't like the way that the election turned out, then they need to figure out how to get better at using these same tools to advance their ideas. AMER: Yeah. This chilling documentary lays bare the cynicism and chaos surrounding the data research company that harvested information from millions of Facebook users, Last modified on Mon 3 Feb 2020 06.50 EST. Timothy Garton Ash’s efforts to find people who could embody the story give... 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