Generation Z and Living Preferences While Millennials helped lead to a revival in urban living, Generation Z shows different living preferences with an affinity to suburbia. Contact us today to learn more about how Rev simplifies video production. Watch Thomas Koulopoulos' presentation on Gen Z where he predicts the future of behavior and technology: However, for millennials who watch TV, they’re more likely to stay on one channel vs. switching during commercial breaks. To effectively reach young fans, … The use goes back at least as far as 2016: Captioning ensures that videos are in-line with the requirements of the National Association of the Deaf (NAD). Gen Zers also reported that they prefer to watch comedy and music videos in addition to how-to/tutorial video content weekly. Instead, they are attracted to social platforms, including YouTube and newcomer TikTok. Gen Z, people ages 7-22, are most likely to watch videos on social media. This makes influencer video campaigns more effective because viewers are more engaged and responsive. What’s even more shocking is that the television set commands little respect from gen-Z either. We’ll look at how they use video, specifically, their social media, news media, and streaming habits. According to Business Insider, “61% of Millennials say Netflix is their first or second choice for watching TV.” You can bet Gen Z shares their enthusiasm. Captions cost $1.25 per video minute, and you’re guaranteed 99% accuracy. As Forbes puts it, the key to Gen Z is video content that’s relevant, meaningful, and authentic. Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. How Gen Z and Millennials Watch Video Content & What That Means for Production Teams, Gen Zers can interact with brands on YouTube, millennials spend $600 billion every year, How Children Can Learn to Read with Closed Captions, Introducing Custom Vocabulary for Rev Live Captions for Zoom, Shoot vertical 9:16 ratio video to make it easier to watch on phones, Create a mini-series that references current events. Millennials are known for cutting the cord—in other words, ditching cable for online streaming services—but Gen Z was never connected to the cord to begin with. Generation X was named to represent an unknown factor, and Y and Z were selected as the letters following X. other names suggested for the cohort include iGeneration (iGen), Zoomers (a play on Baby Boomers) and Digital Natives. 12 They’re expected to spend a whopping $1.4 trillion by 2020. More than 96 percent of the Generation Z cohort owns a smartphone and they’re using mobile devices to watch video. Millennials, ages 23-36, prefer to watch TV online and on streaming services. Again, this generation is too young to remember 9/11; so far, the coronavirus pandemic appears to be their generation-defining event. With the growth of influencer marketing in recent years, influencers have more of a say in the types of products Gen Zers gravitate to. Keep videos short to hold viewers’ attention. She went on to say the 70% preferred to stream video over watching cable or commercial supported television, and that 90% watch YouTube videos. Different generations consume video differently. Use Rev to add captions and subtitles to content on streaming services. Millennials have the most buying power compared to other generations. Fortunately, Rev integrates with YouTube, so your team doesn’t have to manually upload videos. Amazon Video Direct now also requires captioning on its videos. TikTok’s user base grew extremely quickly to 800 million active users by mid-2019, with a majority of those users within the Gen Z age range. Wanna more hear about it? Affordable, fast transcription. 100% Guaranteed. When your videos are published online, it’s important that your audience can watch them, regardless of any disability or special needs. 30% of Gen Z believe YouTube ads are the most trustworthy type of ad—more than television, print, radio, and social media YouTube Influences Gen Z's Learning. and a huge community of freelancers to make speech-to-text greatness every day. Vlogging (a form of video blogging) had its rise to prominence on YouTube and continues to show signs of growth and popularity. The shorter the video, the better the chances of people watching them to the end and seeing your call to action. Since these platforms are completely different from traditional television, movies, and the like, what exactly is this generation watching online? Most of the videos they watch on YouTube are user-generated. However, focus on how the product or service solves a problem vs. being promotional. Search, watch, and cook every single Tasty recipe and video ever - all in one place! 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. 7. You’ll not only find it easier to identify relevant influencers, but you’ll also end up with content that’s highly targeted and applicable. 240 W 37th St., Suite 301 New York, NY 10018. Gen Z is mainly heading to YouTube to be entertained. And we’ll also explore how they view video meant for marketing purposes. This field is for validation purposes and should be left unchanged. Ultimately, YouTube is Gen Z’s cable, and the fact that YouTube is their top entertainment source also changes the kind of content that they’re watching—drastically. Since YouTube has been around for the majority of their adolescence, Gen Z loves it and considers it their top preferred platform for consuming video content—in fact, 85 percent of teens watch content on YouTube. Since influencers are creating content instead of you, provide them with production guidelines. Social smarts delivered to your inbox every week. Even with several hours of video to caption and add subtitles to, Rev’s low price point doesn’t negatively impact your budget. Gen Zers typically see influencers as more relatable and reachable than celebrities. IGTV is an incredible opportunity to cater to Gen Z audiences. TikTok’s content is much shorter than content on YouTube, showcasing a feed of 15-second videos featuring lip syncs, viral dance crazes, and humorous Vine-like skits. Similar to videos targeting Gen Z audiences, publish videos on platforms millennials spend the most time—streaming services, Instagram, and YouTube. Gen Z primarily watches YouTube videos primarily for entertainment. After all, according to a recent Pew study, 85% of teens use our platform, making it the most popular among teens.So earlier, this year we set out to better understand Gen Z behavior through the lens of YouTube to find out why they head there, what they’re watching, and how it makes them feel. Gen Z is full of socially-conscious consumers who care about things like environmental impact, sustainability, positive and inclusive messaging, and being value-driven. Gen Z wants to watch other peoples’ lives; they want to experience things through their eyes. Esports are more popular among … For millennials in North America, Netflix is the top streaming service. Generation Z is making waves, with their use of social media, technology and their own definition of success. When creating campaigns, also consider the platforms Gen Zers spend the most time on. When you create social media content for this audience, consider partnering with influencers. Gen Zers are keenly aware when they are being sold to, so content bombarded with cold marketing and logos is going to fail with this generation. In … Generation Z was born between 1997 and 2012, making the oldest members of Gen Z around 23 years old. Create video ads that play during or after the main video ends. Additionally, Gen Z is turning to video content to decompress and find a release from the increased social pressures and competition they’re facing. To find the right influencers to partner with, figure out what’s important to the segment of Gen Zers you want to target. Brand Implications The fact that Millennials and Gen Zers enjoy comedy video content the most is perhaps indicative of the fact that people in general feel burdened by the pervasive problems in society. Video captions are ready in as little as three hours. Teenage Gen Zers spend most of their time watching videos on YouTube (37%) and Netflix (35%). In fact, in the past year, 70% of millennials watched YouTube to learn how to do something new or learn more about something they’re interested in. Digital Natives: While Millennials grew up in a technologically savvy and connected world, younger … They prefer Instagram and YouTube. Most students prefer YouTube videos over textbooks, and many search for videos for DIY projects and how-tos. Gen Z viewers are more likely to watch and feel a connection to brands that understand their interests. And 47% of younger millennials watch their favorite TV shows on social media (when they’re available). Include speaking points related to the campaign and define the types of visuals they can use. And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. What they love more, though, is multimedia content they can access on … Gen Z is the first generation to be considered digital natives. Once the video is uploaded, choose whether you want to add in captions or foreign subtitles. Gen Zers spend more time online and stream more content than any other generation. Video plays a big role in millennials’ purchase decisions: Since millennials spend time researching products before they buy (either in-store or online), create ads that show products in action. According to YPulse’s most recent media consumption monitor survey, while Millennials still name TV as the screen they watch the most media content on weekly, smartphone is the top screen for Gen Z. Also, create videos that include product demos and testimonials from previous customers. (Netflix is the top media source for Millennials.) 7. And unlike Instagram, the platform embraces spontaneous, point-and-shoot, no-budget clips. Members of this generation will put everything on the line to win. On a … Gen Zers can interact with brands on YouTube without leaving the platform. There are two types of creators on TikTok: creators with large followings on other platforms that are trying the latest new thing, and unknown, new creators that are finding an audience within TikTok first. Compared to baby boomers, millennials are. Stress. They are currently between 24-39 years old (72.1 million in the U.S.) Gen Y.1 = 25-29 years old (around 31 million people in U.S.) Gen Y.2 = 29-39 (around 42 million people in U.S.) Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. The company also has a catalogue of its own vetted influencers that brands can partner with. 64% of millennials watch news online. 7. Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997. Captioning only costs $1.25 per video minute, and subtitles range from $3-$7 per video minute. Gen Zers are half as likely as millennials to watch live sports regularly and twice as likely to never watch. Gen Z Always Knows the Score. ... A Google study showed that 7 in 10 Gen Zers also said watching videos … 59 percent of Gen Z is in favor of some form of gun control. The three mobile apps that Gen Z spend the most time on are YouTube, Snapchat, and Instagram: Use these platforms when creating marketing campaigns that target Gen Z. They’re more likely to see your content. 38 percent of Gen Zs are concerned about data privacy. Gen Z Turns to Ratings and Reviews Before Buying. A blanket approach to video production doesn’t work. By working with marketing teams, your video production team can understand who your audience is and tailor video content accordingly. Gen Zers are drawn to videos where the influencer is similar to them—in age and interests—and doing the same types of activities they do. 85% of Gen Z watched at least one online video in the past week to learn a new skill! And with ongoing advancements in mobile technology, more of these videos are watched on smartphones. Each consumes more video content than generations before them. Gen Z goes to the movies more often. In particular, 33% of people in this group get most of their news from social media outlets. The two most popular platforms are Instagram and YouTube. A zoomer is, in the newest use of the word, a member of Generation Z, the generation of people born in the late 1990s and early 2000s. Comedies rate high with 39% of Gen Z responding this is their favorite genre and action movies also rank high at 23% favorability. Boris Johnson to urge Trump and other G20 leaders to do more to fight coronavirus and climate change. As long as you put yourself in Gen Z’s shoes and give them the content they’re looking for, you will see success with these digital natives. Production teams need speedy workflows to keep up with demand and competition. Though both are considered the younger generations, there are many key differences between Gen Z and millennials, particularly in the content they consume. Also with plenty of short-form content available on demand, YouTube caters itself to the viewing habits of Generation Z’ers, who … At YouTube, we feel uniquely positioned to help with that. Only 33% of teenage Gen Zers watch cable TV. Tags:Consumer Insights, Content Marketing, Niche Networks, Trends, YouTube. According to a Business Insider survey, 62% of Gen Z are daily YouTube users. IGTV is still new, so as an early adopter, you can innovate and test what your audience responds to. They stream more online TV than any other generation—mainly on streaming services like Netflix, Amazon Prime Video, Hulu, and Disney Plus. Combined, all millennials spend $600 billion every year. Generation Z came of age just as the Black Lives Matter movement was cresting, and they are far more comfortable with shifting views of identity than older generations have been. As the platform evolves, we are seeing the rise of these TikTok influencers that post original content. Go further and analyze what types of videos have the most views for Gen Z and millennials as a way to improve audience engagement. Creativity within the medium is highly encouraged by the community, which engage and follow little-known video creators and turn them into TikTok stars. IGTV is a relatively new feature that lets users produce videos that run anywhere from one minute to one hour in length. Ms. Czeisler says that 50% of gen-Z kids have never had cable, have cut the cord, or intend to cut the cord. Both ensure your audience is able to watch your videos even when sound is turned off or when they’re in different countries. NBC’s Savannah Sellers reports. Consider creating video ads for social media and for TV. We combine A.I. Gen Z is redefining "sports" as we know it, evidenced by 52% of young males spending more time watching trick shot and dice-stacking videos than traditional sports content. 65% of Gen Zers use Instagram daily and 62% of Gen Zers use YouTube daily. Focus on these types of videos and corresponding platforms to see if there’s a change in the number of views and click-throughs. Even though your team isn’t producing these videos—you shoot your own additional content—give clear directions so that the resulting video closely matches your brand standards. Millennials still watch traditional TV, but numbers are low compared to baby boomers and Gen X. Gen Zers are less exposed to traditional news outlets compared to other generations. Slightly more than a quarter of Gen Z consumers go to the movies at least once a month, which is 53% more likely than Millennials. They don’t remember a time when the internet wasn’t available and access to information wasn’t at their fingertips. In fact, almost all Gen Zers own a cell phone. What do they enjoy watching? 71 percent of Gen Z sees access to healthcare as being important to its future. Videos need to be on the right platforms, with the right features (like captions and subtitles), in order for Gen Z and millennial audiences to watch them. You can give your social media partners access to Rev, so they can upload videos for your team to transcribe or caption. In an increasingly demanding society, they are turning to things like slime videos and vloggers on YouTube in order to escape daily life and connect with their virtual “friends.” What separates the video platform from other social media platforms is its ability to reel in people to watch longer-form videos. You want audiences to immediately recognize your brand when they started watching influencer videos. Foreign subtitles cost between $3-$7 per video minute, depending on the language you want to translate to. Gen Z is a video-first generation, and they’re driving mobile video consumption. 7 out of 10 teenage Gen Zers watching more than three hours of mobile video a day. 62 percent believe increasing racial/ethnic diversity is good for society. The members of Gen Z have all but abandoned traditional television viewing, opting to watch shows, movies and other digital content on their phones, tablets and laptops. The key to reaching Gen Z with video is to promote content in the places this group spends the most time—on social media. Netflix is strict about the types of videos it streams on its service—it requires closed captioning on all videos. Here are a few interesting facts about their streaming habits: Create videos with smartphone viewing in mind. Getting viewers to engage with videos increases ad revenue for brands. When you order captions, anyone on your team can review them, before videos are published. Plus, their video-viewing habits are radically different from other generations—and from each other. Gen Z, people ages 7-22, are most likely to watch videos on social media. Watching Gen Z Take On Donald Trump And Win Gives Us All Hope Georgia Aspinall. Use Rev for all of your captioning and subtitle needs. Key Takeaways 60% of Generation Z prefer suburbia, followed by 30% preferring urban New York City remains a top destination, but Los Angeles has Harry Beard is a 17-year-old entrepreneur who co-founded the generation Z marketing consultancy firm, "Future Labs". The zoomers follow the millennials (also known as Generation Y), who follow the Gen Xers, who follow the baby boomers. We have what you need to succeed on social. 22/06/2020. They prefer to get their news from social media sites. Humor and pranks, video game playthroughs, reviews, reaction videos, compilations, and even influencers just hanging out and living everyday life are forms of entertainment that appear opposite of traditional TV. never connected to the cord to begin with, continues to show signs of growth and popularity, more trustworthy and authentic than ones by celebrities and sports stars. Video Editing › How Gen Z and Millennials Watch Video Content & What That Means for Production Teams. You can even partner with micro-influencers, vloggers with thousands (vs. millions) of followers, to test how influencer marketing impacts your Gen Z audience. I believe that Gen Z’s “favorite companies” and “favorite mission-driven companies” are very … Millennials are receptive to information that helps them make decisions and appreciate insights that come from other customers. They enjoy a variety of videos including watching influencers doing pranks, funny things, playing online games, or even just hanging out. Generation Z, or Gen Z for short (also known as Zoomers), are the demographic cohort succeeding Millennials and preceding Generation Alpha.Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. YouTube is the top media source for Gen Z, with 76% saying they watch it weekly or more often, compared to 61% of Millennials. The Great British Bake Off is a hit with Gen Z A poll of 2,000 adults, commissioned by online lettings agent Mashroom, reveals Gen Z have been glued to … 66% of millennials are turned off by promotional videos. To help you understand how to create and share videos with different generations, we’ll look at two of the youngest groups — Gen Z and millennials. Some generations spend hours watching videos on social platforms like YouTube and Facebook. … Many vloggers have even built entire careers out of their vlogging hobbies—the highest-paid vlogger in 2019, Ryan Kaji, earned a whopping $26 million. 7. Get our most popular posts, product updates, and exciting giveaway announcements directly to your inbox! Fewer than half (47%) of Gen Zers say they’re content with their lives compared to 60% of … If you don’t diversify your video content and the platforms its on, you could have low engagement and missed goals, leading to wasted effort. Plus, with the Enterprise feature, your entire video production team has access to created content. In reality, Gen Z are under immense pressure to simultaneously manage their personal and professional brands to help them fit in while also standing out. Overall, millennials spend an average of 1.5 hours a day watching TV online and on streaming services. Gen Z watches network television at a similar rate to their parents—specifically Sunday Night Football, The Good Doctor on ABC, Young Sheldon on CBS, and CW’s sexed-up Archie Comics reboot Riverdale. It's time to roll the dice on dice-stacking. It doesn't take a business genius … 45% say a YouTuber inspired them to make a personal change in their life. Self care and ideas to help you live a healthier, happier life. Whatever the reason for watching videos, video production teams have to adapt to different audiences. Vloggers have also played a large role in Gen Z’s brand and product discovery, since this generation sees endorsements by influencers as more trustworthy and authentic than ones by celebrities and sports stars. Since millennials watch news on social media, they’re more likely to see your video content. The two most popular platforms are Instagram and YouTube. Online personalities, known as vloggers, typically upload low-budget and highly personal videos of themselves where they connect with their audience (their “subscribers”). It is new as a social platform and ad platform, and brands are taking notice and trying unconventional marketing campaigns. Transcripts can be available in as little as one hour and captions in three. 57 percent of Gen Z perceives immigration as an important issue. Just like Gen Z, millennials spend a considerable amount of time watching online videos. Partner with influencers who share real and honest content. This video by David Dobrik was sponsored by Nerf, has over 7 million views, and over 4,000 comments. For millennials, social media is used for entertainment vs. sharing personal information and updates. Informative videos also reign high on YouTube as 85 percent of Gen Z teens turn to videos to learn something new or stay in the know. Rev › Blog › Short videos also have a short turnaround time when you order captions and transcripts through Rev. Gen Z is mainly heading to YouTube to be entertained. Interestingly, the majority of news viewed by Gen Zers is on Instagram via IGTV. Amazon Prime Video is the next popular option. Captions ensure your videos are ADA compliant. Generation Z is buying online--and retail stores are taking the hit. They can even upload more than one YouTube video URL at a time to Rev to save more time. The Nielsen report that confirmed this also states that millennials engage with smartphones and other mobile devices during commercials. Millennials are open to viewing ads during these breaks, but they have to be unique enough to draw millennials’ attention. Many of these videos are by influencers like David Dobrik, PewDiePie, and Emma Chamberlain. Others only watch videos when they need specific information. They simply log into Rev and upload any published or listed videos. At the end of the video, viewers are invited to purchase David Dobrik merchandise. The millennials ( also known as generation Y ), who follow the millennials also... Use of social media sites millennials watch video captioning ensures that videos are influencers. N'T Take a Business genius … Stress are more popular among … watching Gen Z is a relatively feature. Contact Us today to learn a new skill follow the Gen Xers, who follow the baby boomers as. Platforms millennials spend a considerable amount of time watching videos on social media, they’re likely. Of social media, news media, technology and their own definition of success and 4,000. 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